The UK Food & Drink Shows took place from 13 to 15 April at the NEC Birmingham, with the National Convenience Show 2026 held concurrently as one of its core co-located events, representing one of the largest and most influential exhibition in the UK and global retail sector.

Hayati®, born in the UK, is a lifestyle consumer electronics brand. Rooted in British culture and inspired by the aesthetics of life, Hayati® offers not only excellence in quality, but also a beautiful way of experiencing life - imbuing daily moments with warmth, and turning them into memories to savour. Continuing the gene from its Paris showcase, Hayati® adopted its signature blue-and-white visual identity, complemented by distinct colour zoning across its sub-brands.

The Hayati® Stack, featuring a flexible design compatible with series of prefilled pod systems, combined with magnetic assembly and an interactive UI, effectively meeting diverse consumer preferences; the 2+10 Pod and 2+10 Ice Pod also attracted significant attention from the audience as a key traffic-driving product.

The Hayati® Pro Max S1, an upgraded 2mL prefilled and refillable device based on the Pro Max series, delivered a lightweight and portable experience tailored to UK consumers’ preference for convenience. Meanwhile, the Hayati® Pro Ultra+ Shisha targeted traditional shisha users with Boost and Eco modes, alongside three sound effect options, offering a differentiated user experience, its compliant design and distinctive flavour profile helped attract new customers.

Hayati® also showcased its highly popular Pro Max+ and Pro Ultra+ series, consistently attracting strong visitor engagement, while exclusive editions—featuring England and Scotland city-inspired designs—seamlessly incorporated British iconic elements into the product aesthetics, balancing everyday functionality with collectible appeal. In addition, Hayati® spotlighted Pro Max Nic Salts—premium 10mL e-juice designed to deliver a smooth throat hit, rapid nicotine absorption, and rich, intense flavours—providing customers with more diverse choices.

The five sub-brands precisely target different consumer segments, showcasing Hayati®’s deep understanding of market preferences: Moxy focuses on light business scenarios with hybrid devices compatible with both refillable and prefilled systems, featuring minimalist Pro, Elite, and Lite designs with adjustable power levels and smart indicators for daily professional use; Liora targets female consumers with elegant textures and fashionable colorways, conveying the concept “A moment that’s yours” and delivering a refined, ritual-led experience that resonates strongly with female visitors; Finebar presents a 2ml pod system with vibrant dopamine-inspired colors, combining a slim form factor with diverse flavour options, positioning itself as a trendy and cost-effective choice for younger audiences, while the Finebar Mood series has proved particularly popular for its relaxed and stylish appeal; Philia is designed for mid-to-high-end business users, offering understated color schemes, long battery life, and paper mouthpieces that replicate a more traditional cigarette-like experience; Quokka showcases its full Pro, Elite, and Lite lineup, combining colorful display screens with stylish design and environmentally conscious durability to meet modern sustainability expectations.

On-site activities were another highlight, with Hayati® organising quick quizzes, social media check-ins, and interactive games as part of its giveaway activities, allowing visitors to engage with the brand in a fun and memorable way while reinforcing its identity through immersive experiences.

Participation in the UK Food & Drink Shows 2026 reflected its philosophy of “Born in the UK, Inspired by life,” supported by a fully compliant and comprehensive product matrix tailored to local needs, strengthened partnerships alongside new B2B opportunities with wholesalers and regional distributors, and enhanced brand visibility and industry influence through a professional exhibition presence.

Looking ahead, Hayati® returns from 8 to 10 May 2026 at The Vaper Expo UK, continuing its momentum in global markets while remaining focused on evolving UK consumer needs, and warmly welcomes your visit during the event.