The Vaper Expo UK 2026 took place from 8 to 10 May at the NEC Birmingham, recognised as one of the global leading vaping trade exhibitions. It brought together leading brands, retailers and distributors to showcase the latest products and innovations across the sector.

Hayati®, born in the UK, is a lifestyle consumer electronics brand. Rooted in British culture and inspired by the aesthetics of life, Hayati® offers not only excellence in quality, but also a beautiful way of experiencing life - imbuing daily moments with warmth, and turning them into memories to savour.

This year, Hayati® strategically occupied two of the venue’s most coveted “traffic hubs”: custom-branded tunnel walls, a prominent overhead Hayati® banner, and curated product visuals turned every step of the visitor journey into a touchpoint.

The Pro Max+ and Pro Ultra+ series from Hayati® served as the centerpiece of the exhibition, attracting sustained visitor interest. Exclusive limited editions of Pro Max+ and Pro Ultra+ were prominently featured on the stand, including the World Cup Edition, directly inspired by the England national football team with iconic emblems, as well as regional souvenir designs drawing inspiration from cities across England and Scotland, seamlessly integrating local elements into product aesthetics. The Player Edition of Pro Max+, featuring designs inspired by Minecraft and Monument Valley, combined gaming nostalgia with distinctive collectible appeal. In addition, newly launched Pro Max+ flavours were widely welcomed by visitors, generating strong interest and positive feedback on site.

Additionally, Hayati® showcased its Pro Max Nic Salts line: premium 10mL e-juice designed to deliver a smooth throat hit, rapid nicotine absorption, and rich, intense flavours—providing customers with more diverse choices.

The Hayati® Stack, featuring a flexible design compatible with series of prefilled pod systems, combined with magnetic assembly and an interactive UI, effectively meeting diverse consumer preferences; the 2+10 Pod and 2+10 Ice Pod also attracted significant attention from the audience as a key traffic-driving product.

The Hayati® Pro Ultra+ Shisha was designed for traditional shisha users, equipped with Boost and Eco modes as well as three sound effect options, delivering a distinctive user experience. Its compliant design and unique flavour profiles helped attract new consumer groups. Meanwhile, the Hayati® Pro Max S1, an upgraded 2mL device supporting both prefilled and refillable use based on the Pro Max series, provided portable experience tailored to the convenience-oriented demands of consumers.

Hayati®’s five sub-brands are precisely tailored to distinct consumer groups, demonstrating the brand’s in-depth insight into market demands and preferences.

Liora caters exclusively to female consumers, boasting elegant textures and trendy colourways. Under the brand concept “A moment that’s yours”, it offers a refined, experience-focused ritual that deeply resonates with female visitors and proved highly popular at this show.

Moxy is engineered for light business scenarios, featuring hybrid devices compatible with both refillable and prefilled systems. With minimalist Pro, Elite and Lite designs, adjustable power settings and smart indicators, it delivers a reliable experience ideal for daily professional use.

Finebar features a 2ml pod system with bold, dopamine-inspired colour options. Combining a slim profile with a wide range of flavours, it positions itself as a stylish and cost-effective choice for younger users – with the Finebar Mood series standing out for its laid-back, fashionable appeal.

Philia is created for mid-to-high-end business users, offering understated colour palettes, long-lasting battery performance, and paper mouthpieces that deliver an authentic, traditional cigarette-like experience.

Quokka displays its complete Pro, Elite and Lite product range, integrating vibrant display screens with sleek styling and eco-friendly, durable build quality to meet modern sustainability expectations.

On-site activities were another highlight, with Hayati® organising quick quizzes, social media check-ins, football penalty shoot-out games and stunning stage performances by models as part of its giveaway campaigns. Alongside surprising and engaging the audience, these sessions effectively promoted the products and ran interactive giveaways. In addition, the brand launched a brand-new sticky note activity at this show, inviting visitors to write down their wishes and messages for Hayati®, sharing their feelings towards the brand.

Successfully, Hayati® participated in The Vaper Expo UK 2026 with a robust and professional brand presence. A full-link visual guidance system was deployed from the main road outside the venue to the brand stand, maximising audience reach and delivering efficient brand exposure to all on-site visitors. The exhibition fully presented Hayati®’s product matrix of main brand and sub-brands tailored to the global market, and effectively communicated its core competitive edge as the No.1 brand in the UK.

Backed by its fully compliant product range, Hayati® further strengthened in-depth strategic partnerships with existing industry partners, secured high-quality new B2B collaboration opportunities with worldwide wholesalers and distributors, and significantly boosted its brand visibility, industry credibility and market influence across global markets.

Looking ahead, Hayati® will participate in Inter-tabac 2026 held in Dortmund, Germany from 15 to 17 September. Hayati® will maintain its strong momentum in global markets, stay committed to meeting the evolving demands of European consumers, and sincerely welcomes all partners and visitors.