From April 7th to 9th, 2025, the UK Food & Drink Shows was held in Birmingham,UK. Hayati® and its new sub-brand Quokka® made a stunning appearance, bringing a double feast of vision and taste. As an annual event for the UK food and drink industry, this exhibition brings together top companies and professional visitors from around the world, all gathered here to exchanges ideas, explores and shares the latest innovations.

At this exhibition, the two brands Hayati® and Quokka® interpreted unique visual aesthetics through iconic colors. The booth design cleverly used the collision of Hayati® classic blue and Quokka® vibrant orange to create a highly recognizable brand display space. Hayati®'s classic blue gives people a sense of tranquility and elegance, symbolizing the pursuit of a better life experience, while Quokka®'s vibrant orange embodies a distinct and unique brand personality, expressing the innovative spirit of daring to break through oneself. The clever fusion of the two colors not only attracted the attention of countless visitors, but also conveyed a young, fashionable and vibrant brand image.

As a major highlight of this exhibition, Quokka® officially debuted with three refillable vapes: Pro, Elite, and Lite. The three products attracted numerous consumers to stop and enjoy the experience with their exquisite appearance design, excellent craftsmanship and innovative taste experience. When paired with Hayati® Pro Max Nic Salts, all three new products showcased their wonderful flavors. Hayati® Pro Max Nic Salts, meticulously crafted with food-grade ingredients, offer rich and layered tastes that perfectly complement Quokka®'s open-system devices. Consumers expressed their love for the product flavors and eagerly anticipated their official launch.

In addition to Quokka®'s new product, Hayati's classic products also shined at the exhibition. Hayati® Pro Max+, as the king of brand popularity, has been hot since its launch. Its excellent performance, stylish appearance and UK Ban-Proof Certified 2025 certification have aroused consumers' strong interest in it. Furthermore, some consumers were attracted by the offline advertisements of the Hayati® Pro Max+ and came to our booth.   They said that the long-lasting flavor of Hayati® Pro Max+ made them unforgettable for a long time.

Hayati® Pro Ultra+, a large-puff product that meets the UK Ban-Proof Certified 2025 certification, excited consumers with its appearance. Not only does it continue the classic flavors of the Hayati ®family, but it also offers a larger number of puffs,  satisfying consumers' demand for large-puff vape. Its dual tanks, dual flavors, and twistable mouthpiece design allow consumers to freely mix and match flavors according to their preferences, truly achieving flavor freedom and switching at will.

Since its launch, Hayati® Rubik has been remembered by users for its exquisite shape and stylized appearance. This exhibition is the first exhibition of Hayati® Rubik, which appeared on the same stage with the classic return of Hayati® Mini Ultra, attracting the attention of many new consumers. These two products are small but contain high explosive power, and offers consumers more diverse options with its Pod Mod design.

In order to create a more interactive exhibition experience, Hayati® carefully planned a series of exciting activities to turn the booth into a trendy scene.

In the golf game area, the audience experienced the fun of putting into the hole and cheered continuously. The specially arranged model catwalk show attracted countless eyes. They had rich styles and elegantly displayed the products in their hands. They interacted enthusiastically with the audience and gave away products and peripherals, which kept the atmosphere on the scene warm. Every visitor received a beautiful gift, and every participant was immersed in a joyful experience.

At the UK Food & Drink Shows, the dual brand appearance of Hayati® and Quokka® has undoubtedly become a highlight of the exhibition. Through exquisite booth design, innovative product displays, and rich on-site activities, the brand successfully attracted the attention and love of countless consumers. In the future, Hayati® and Quokka® will continue to uphold the spirit of innovation and continue to launch more high-quality products and services to meet the diverse needs of consumers. At the same time, our brands will also actively participate in more domestic and international exhibitions and exchange activities, continue to expand the brand influence, and lead the new trend of the vape industry. From May 9th to 11th, 2025, we will participate in The Vaper Expo UK 2025 held at the Birmingham National Exhibition Center. We will continue to bring more innovative products and surprise activities, so stay tuned!