From 9–11 May 2025, The Vaper Expo UK 2025 was successfully held at the National Exhibition Centre in Birmingham. As Europe's largest and most influential vaping industry event, it attracted a wide array of global brands and professional visitors from around the world, all coming together to explore the latest trends and envision the future of the industry.

Hayati® appeared alongside its new open-system brand Quokka®, presenting a dual-brand lineup that combined breakthrough product design, an immersive booth experience, and hugely popular interactive games. The stand quickly became one of the event's highlights, demonstrating our strong confidence in accelerating global expansion.

The booth was designed around the concept of dual-brand synergy, combining Hayati®'s signature blue with Quokka®'s vibrant orange. Sleek structural lines were combined with contrasting colour blocks to create a visually striking and immersive experience. Spanning over 100 square metres, the open-plan space seamlessly blended product trials with interactive games, attracting s steady stream of visitors throughout the event.

Hayati® presented its UK ban-proof portfolio of four core products, among which Pro Max+ and Ultra+ have proven very popular in the UK market, attracting considerable attention at the exhibition. The Hayati® Pro Max+ has a large puff count of 6000+,a long-lasting battery of 850 mAh, and is equipped with a dynamic screen, bringing a sense of technology within reach for the user experience. Meanwhile, the Hayati® Ultra+ also made a stunning appearance, with 25,000 puffs and an industry-first dual-tank design. Its twistable mouthpiece allows for easy flavour switching, delivering a true "two-in-one" taste experience. Many visitors said: "This is exactly the product we have been waiting for!"

In addition, we showcased the Hayati® Rubik and Mini Ultra – two compact but powerful devices that deliver impressive performance despite their small size. Their mini size, strong output, and eye-catching colours were especially loved by trend-conscious users. Several media outlets on-site noted: “Hayati's product line-up caters to everyone from beginners to high-end users, demonstrating impressive market insight.”

Quokka® also offered an exclusive early look at its three new open-system devices: Quokka® Pro, Elite, and Lite. The response from visitors was overwhelmingly positive.

Many praised their clean design, premium materials, and comfortable grip. When paired with Hayati® Pro Max Nic Salts – made with food-grade ingredients and crafted through multi-layered flavour extraction – the experience was described by many as a delightful "flavour symphony" .

To give more people a chance to immerse themselves in the brand's energy, we invited an international team of models to perform dynamic dances, expressing the fusion of product and lifestyle with full vitality. Meanwhile, interactive games such as the "Ring Toss Challenge" and "Basketball Shooting" were a huge hit, attracting large crowds. Visitors not only had a great time but also walked away with limited-edition branded merchandise.

Spanning three days, Hayati® and Quokka® delivered a memorable performance that combined product strength, creative flair, and brand power. Looking ahead, we remain focused on compliance and technical innovation, striving to offer safer, more diverse product experiences to users worldwide.

Our next expo will be the WORLD VAPE SHOW DUBAI 2025, from 18–20 June. We look forward to seeing you in Dubai!