From 18th to 20th September 2025, the global tobacco and vaping industry once again turned its attention to Dortmund, Germany. As one of the world’s most influential professional trade shows, InterTabac 2025 brought together brands and professional visitors from around the world. It served as a vital stage for showcasing cutting-edge products and exchanging insights on industry trends.

At this exhibition, Hayati® presented its five main sub-brands: Quokka®, Moxy®, Liora®, Philia®, and Finebar®, as well as several new products. This was the first time that the brand has showcased the full diversity and dynamics of its brand portfolio.

Consistent with its overall design style throughout the year, the booth of Hayati® featured contrasting colours of its brand blue and Quokka®’s signature orange, creating a vibrant atmosphere. The open entrance immediately captured visitors’ attention. Each sub-brand zone incorporated distinctive design elements, ranging from understand sophistication and contemporary luxury to youthful individuality and vibrant creativity. This allowed visitors to experience Hayati®’s multifaceted appeal intuitively through an immersive journey.

Quokka®, Hayati’s first sub-brand, officially launched on 1 September. Having appeared at several trade shows this year, it returned to InterTabac 2025, where it continued to excellent reviews. The three new Quokka® Pro, Elite, and Lite models attracted attention with their vibrant screens and stylish design. When paired with Hayati® Pro Max Nic Salts food-grade e-liquid, they deliver a refined and pure flavour experience. Visitors hailed Quokka® as one of the most highly anticipated refillable pod mod vape products of the year.

Even more significantly, Hayati® unveiled four new sub-brands at the show: Moxy®, which marks Hayati®’s inaugural launch of a hybrid device compatible with both refillable and prefilled pods. This encompasses three new models: Moxy® Pro, Elite, and Lite. With its minimalist business aesthetic and comfortable grip, it caters to the needs of the light business traveller, offering an affordable yet premium-quality experience. The Moxy® Pro also features three-stage power adjustment and intelligent indicator lights for a more flexible and efficient experience. Its lightweight portability and stable performance make Moxy® the obvious choice for users who prioritise quality and efficiency.

Liora® is crafted exclusively for female vape enthusiasts. Beyond its fashionable design and elegant colour palette, it embodies the brand ethos of ‘A moment that’s yours’, conveying a refined, independent lifestyle. More than just an electronic device, it enables self-expression and ritualistic enjoyment. Female attendees at the event unanimously expressed eager anticipation to own one after experiencing it, fully validating Liora®’s distinctive appeal.

Philia® caters to the latent needs of business professionals. Its understated colour palette exudes professional sophistication, while the high-capacity battery compartment delivers extended endurance for an overall composed experience. The specially designed paper mouthpiece offers traditional cigarette users a familiar flavour transition, conveying thoughtful consideration from this innovation product.

Finebar® centres on its 2mL pod system and dopamine-inspired colour palette. Combining a sleek, slim-profile device with diverse flavour options, it offers young consumers a portable, dynamic choice, becoming a fashionable symbol for their daily lives.

In addition to its portfolio of sub-brands, the main Hayati® brand has also introduced several new breakthrough products. The Hayati® Pro Mini and Hayati® Mini Ultra, with their lightweight design offering high-volume puffs, have become the go-to choice for European users. The Hayati® Rubik 0+10 series and Pro Max+ S, which offer compliant high-volume solutions that comply with European regulations, have garnered widespread attention. The Hayati® Pro Max S1, its classic design with a separate wick and magnetic cartridge changer to deliver a purer and smoother flavour experience. The newly launched Hayati® Aura Range and Hayati® Shisha Range e-liquid series, with their expanded flavour options, have enthusiastic feedback from consumers.

At the show, Hayati® showcased its extensive products portfolio and also conveyed its brand warmth through diverse interactive activities. In the football-themed area, visitors stopped to “kick a ball”and cheered, creating a lively mood. Meanwhile, models danced on stage, holding products and interacting cheerfully with the audience, while also distributing gifts to create a memorable experience for every visitor.

The three-day InterTabac concluded successfully. Hayati® not only received positive reviews from professional buyers and consumers in Dortmund, but also further consolidated its diversified presence in the European market. Looking to the future, Hayati® will continue to uphold its philosophy of combining innovation and quality to provide “Better Choices”that better meet the needs of users around the world. We look forward to meeting you again soon to reveal more surprises and innovations.