In June, Dubai is full of passion. In this “city of the future” which constantly redefines the world’s perception, the grand opening of the World Vape Show Dubai 2025 took place at the Dubai World Trade Centre. As one of the largest and most influential international vape exhibitions is the Middle East, it brought together brands, wholesale and professional buyers from many countries and regions around the world. Hayati®, alongside its sub-brands Quokka® and Solix®, presented a feast of technology and fashion, showcasing a diverse range of products, a new visual design and an interactive on-site experience.

Against a backdrop of heatwaves as well as light and shadows, our booth lit up the venue with the iconic blue and orange colour scheme. Blue represents Hayati®’s commitment to a healthy lifestyle, while orange symbolises the freedom and energy championed by Quokka®. These two brands attracted a large number of visitors who stopped to experience them.

Quokka® and Solix® made their Middle Eastern market debut at the exhibition, to an enthusiastic response.

Quokka® presented three new refillable system products – Pro, Elite and Lite, which received high praise for their smart design, exquisite craftsmanship and superior grip. When paired with Hayati® Pro Max Nic Salts food-grade e-liquid, each puff delivers a pure taste with rich layers, showcasing the products’ exceptional flavour adaptability. This prompted audience to sample and savour them repeatedly, expressing their anticipation for the products' imminent launch.

Solix® also made an eye-catching global debut. As a new, big-puff product powered by Hayati®, Solix® boasts an impressive 30,000 puffs and offers Normal and Boost modes, catering to various needs and scenarios. The three editions each have their own characteristics: the classic red is warm and bold, the golden edition is calm and textured, and the cricket version is inspired by sports culture and has a unique shape, highly recognisable shape. Solix® is a high-performance device and a trendy, cool way to express your personality. It attracted many viewers who watched and took photos, making it a hot topic on social media.

Returning to the main Hayati® brand, this exhibition’s line-up has also been upgraded and renewed, showcasing our ongoing commitment to product excellence and user insights. The Hayati® Pro Max+ is favoured both novice and advanced users for its 6000+ compliant puffs, long-lasting 850mAh battery, smart screen display function, and stable output; The Hayati® Pro Ultra+ has an impressive 25,000+puff count, the world's first dual e-liquid tank, dual flavour switching design, and a twistable mouthpiece, offering users a more diverse and customisable vaping experience. Many other classic products of Hayati® have also returned, including the Hayati® Pro Mini, Hayati® Pro Ultra, Hayati® Mini Ultra and Hayati® Rubik, giving consumers more choices.

During the exhibition, we also brought the Hayati® Pro Max+ S version, which continues the flagship experience and has a puff count of up to 15,000, providing long-lasting satisfaction for those who prefer a large puff count.

Hayati® Nic Pouches, which come in three different strengths and a variety of classic flavours, were also officially unveiled at the exhibition. They are convenient for users to use in multiple scenarios, lightweight and portable, offering a more liberating experience.

At the same time, Hayati® Pro Max Shisha, a favourite among Middle Eastern users, also stole the show. With its leather grip, smart screen display and the flavours preferred by the Middle East, this series accurately caters to the tastes of Middle Eastern consumers, offering a rich and smooth experience with moderate suction resistance and a mellow aftertaste. It quickly became a popular star product in the booth.

In addition to the product matrix, we created an attractive, interactive experience area at the exhibition. The shooting challenge and the ring toss game encouraged audience participation and generated enthusiasm. There was a lot of interest in the shooting challenge area, with every goal causing cheers, and there was a constant queue for the ring toss game. We prepared a wide variety of brand goodies for participants, and everyone who took part had the opportunity to receive a gift. Meanwhile, the booth staged product dances every day, with models performing fashionable product demonstrations and interacting enthusiastically with the audience. Influencers from all over the world came to check in and take photos, boosting the popularity of social media and increasing footfall to the booth.

We have always believed that the exhibitions are not only a concentrated display of products, but also real implementation of brand concepts and user values. From Birmingham to Dubai, Hayati® uses products as a carrier and experience as a bridge to communicate with and connect with global users. Our next stop is INTER-TABAC 2025 in Dortmund, Germany, from 18 to 20 September 2025. We look forward to meeting you again!