At Hayati®, we believe that responsible practices are essential to building a trusted and sustainable brand. We are committed to protecting minors, promoting responsible communication, and maintaining high standards across our brand activities.
ADULT CONSUMERS ONLY
Hayati® products are intended exclusively for adults of legal purchasing age. We firmly believe in protecting minors and are committed to ensuring that our products are marketed and sold responsibly, with no activities directed towards individuals below the legal purchasing age.
RESPONSIBLE MARKETING & COMMUNICATION
In line with UK regulations effective from 29 October 2026, promotional giveaways of vaping and nicotine products are prohibited, including through online campaigns and third-party promotions.
We recognise the importance of responsible communication and continue to review our online marketing activities, promotional content, and digital engagement to ensure alignment with applicable regulations and platform requirements.
RESPONSIBLE USE OF BRAND MATERIALS
We believe that brand materials should be used thoughtfully and appropriately. Hayati® branded materials supplied to retail partners are intended solely for in-store display and use by retail staff in the course of their duties, subject to applicable legal requirements.
TRUSTED PARTNERSHIPS
Responsible practices are a shared commitment. We value our relationships with retail and content partners and encourage everyone representing Hayati® to maintain appropriate marketing standards, respect local requirements, and communicate responsibly.
OUR ONGOING COMMITMENT
Responsibility remains an important part of how we grow as a brand. As regulations and industry standards evolve, we will continue to review and refine our practices, uphold our values, and build lasting trust with our partners and adult consumers.
Hayati® Team